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Pharma & Life Science Edition | Dec 2021 Pharma & Life Science Solution Providers 2021 20 Innovative John Strapp Jr., Chariman & Co-Founder Sarah McNulty, President & Co-Founder Company of the Year Accelerating the Growth of Modern Data Management Reltio Manish Sood, Founder & CTOWith a network of 350+ thought leaders and decision makers, our strategies and solutions are deeply informed and provide real-world impact. Connect with us to uncover powerful insights that can propel your brand and positively change lives. Choose TKG and discover what’s truly possible. Visit www.thekinetixgroup.com Bridging gaps in health care should never be a leap of faith. CHOOSE TRUST OVER CHANCE4 Pharma & Life Science Solution Providers 2021 20 Innovative John Strapp Jr., Chariman & Co-Founder Sarah McNulty, President & Co-Founder COVER STORY PG 08CONTENTS How Digitization and Automation is Meeting the Pharmaceutical Industry’s Need for Greater Manufacturing Capacity The Conundrum of Complex Science and Confusing Terms Ben Davis, CEO, Phizzle Jeffrey W. Walker, CEO, Content Carnivores, LLC 22 26 Background on Polypharmacy in Seniors Pharmaceutical Translation: Science and A Prescription for Improved Safety Why Must Enterprise Data Management Be a Strategic Capability for Life Sciences? Cynthia Chioma Nwaubani, PharmD, BCGP | CEO & Founder | PharmD Live Wendy Pease, Owner and President, Rapport International EV Contributor Team 34 30 40 ArisGlobal : Calyx : EPAM : Xevant : Smart Solutions for Futuristic Businesses Reliable Solutions for the Pharma & Life Sciences Industry Inventing New Norms of Pharma and Lifescience Industry Automated Analytics Improves Healthcare Outcomes Sankesh Abbhi, CEO Gavin Nichols, CEO Sergey Yezhkov, SVP, and Co- Head, Global Business Brandon Newman, Founder & CEO 24 28 32 38 Accelerating the Growth of Modern Data Management 18 Reltio Manish Sood, Founder & CTO CMO of the Year6 THE EVOLVING FUTURE OF HEALTHCARE T he issue of how life science companies anticipate, manage, and lead on affordability and access to medicines issues has been around for many decades. Across all areas of innovation from drug discovery, clinical trials, and personalized medicine, the future trend is driven primarily by machine learning and artificial intelligence. One of the industries continuously experiencing such breakthroughs and innovations in the life sciences. The life sciences have always been an industry dedicated to protecting and improving human, animal, and natural life. As the industry’s research body becomes increasingly expansive, many experts discover that genetic coding inherited some conditions. This implies that healthcare can be more customized based on DNA information or other genome features, clearing the way for new techniques and solutions. Virtual healthcare services are also part of the new trend. Clinicians and patients are also finding it easier to cope with the virtual healthcare system. Meanwhile, more companies are investing in showing actual demonstrations of drug effectiveness so that consumers can see the product's real value. This can help drive down the cost of medications while providing evidence-based information for key stakeholders. With an array of techniques, solutions, and advancements, the pharma and life sciences industry is expanding to offer more streamlined healthcare. To help healthcare professionals and other people involved, Enterprise Viewpoint Magazine has developed this special edition in Pharma and Life sciences. We’ve also included insights from people dedicated to the pharma space and tech experts developing innovative pharma and life sciences solutions. Simon Parkerwww.enterpriseviewpoint.com THE FUTURE OF HEALTHCARE IS HEREPharma & Life Science Solution Providers 2021 20 Innovative T he pharmaceutical commercial market, driven by accelerated consolidation in the health care industry during the COVID-19 pandemic, has transitioned from a field representative “reach- and-frequency” presentation model to a product value-and- solution impact one. At the outset of 2021, nearly 70% of U.S. physicians were employed by hospital systems or other corporate entities – a significant trend reversal from the independent physician practices of the prior ten years. Through consolidation, this segment continues to grow dramatically. This dynamic has implications for life science customer engagement, presenting both challenges and opportunities. This is where The Kinetix Group (TKG) a recognized expert in health systems, steps in. A unique strategic consultancy-marketing agency hybrid, TKG’s connections span the health care ecosystem. “We are engaged directly with our client’s market access customers: health plans and health systems,” says Co-founder and Chairman of The Kinetix Group, John Strapp Jr. Because of TKG’s deep relationships and health system expertise, the company is uniquely positioned to design impactful solutions for their life COVER STORY John Strapp Jr., Co-Founder & Chairman Sarah McNulty, Co-Founder & PresidentNext >